Awoyemi R. Akinade and Fehintola E.O.
Today, the adoption and use of social media is creating a positive impact on the society. With the help of Internet, all the social site and various applications are readily available which can be accessed easily. This platform also allows users to converse and interact with each other, to create, edit and share new forms of textual, visual and audio contents. It has a vital influence on our lives as it helps a lot in every field including education. This paper explores the potential and impact of social media in Institutions of Higher learning in Nigeria, both public and private. The paper adopts a SWOT analysis to assess the implementation level of this technology and presents a framework for adoption and realization of this technology in institutions of higher learning in Nigeria.